AKG makes exceptional audio products for professionals and consumers. They needed to visually communicate the division of their products through a different branding approach. The logo was modified, by adding the cardioid shapes in front of the logotype, which was a part of their logo since 1947. A new packaging system was created with a simplified look, streamlined copy and highlighted features. The overall branding uses more white space and lighter imagery to help it stand out against their competitors and to communicate clearly.