Declare Yourself

AdvertisingArt Direction

To encourage voter registration among youth for the 2008 presidential election, Declare Yourself chose a bondage-themed print advertising campaign. The ads include models and celebrities, Christina Aguilera, Jonathan Bennett, La Toya London and André 3000. The various forms of bondage is a symbol of reducing one's voice by not registering as a voter. Only you can silence yourself.

initial comps
launch party invitiation
pull tab to reveal words behind 

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