AKG PRO Rebranding

BrandingGraphic DesignCreative Direction

AKG makes exceptional audio products for professionals and consumers. They needed to visually communicate the division of their products through a different branding approach. The logo was modified, by adding the cardioid shapes in front of the logotype, which was a part of their logo since 1947. A new packaging system was created with a simplified look, streamlined copy and highlighted features. The overall branding uses more white space and lighter imagery to help it stand out against their competitors and to communicate clearly.

Product Photography: © Robert Lunak

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