in Time Square, NYC
Magazine spreads and posters
launch party invitation
To encourage voter registration among youth for the 2008 presidential election, Declare Yourself chose a bondage-themed print advertising campaign. The ads include models and celebrities, Christina Aguilera, Jonathan Bennett, La Toya London and André 3000. The various forms of bondage is a symbol of reducing one's voice by not registering as a voter. Only you can silence yourself.